Katy Reed
Artsy App
Artsy was designed as a product expansion initiative, exploring new revenue paths and testing standalone value beyond TinyTap’s core platform.
The app combined creative tools, guided activities, and educational flows to increase engagement and open new monetization opportunities.
Role
Product Design Lead
TEAM
Scope
Onboarding, paywall, library, tools, guided tasks, integration
IMPACT
+14% games played,
+15.7% completion,
+13.9% time spent,
90% faster character creation
IMPACT
65% of traffic entered Artsy
48% of active users created
Major driver of engagement and retention
YEAR
2020
Choose an activity and start creating.
Business Need
TinyTap needed a way to test expanded product lines that could support new payment options and bundled offers.
Artsy explored a focused creation tool with clear educational value, higher session depth and potential for upsell.
The app also supported an embedded version inside TinyTap with limited features.
Quick switch between palettes for different tasks.
Team &
Collaboration
Worked with a product manager and an iOS developer on the core app.
Directed 5 designers who created illustration packs, guided flows, and motion.
Partnered with freelance animation and creative teams for App Store assets and promo material.
Coordinated with TinyTap’s core team to align the embedded version with main app logic and payment rules.
Full, shape, and point erase options.
Responsibilities
Led all UX and UI for the standalone app and the embedded version.
Designed the onboarding and paywall.
Created the content library and all drawing tools.
Defined logic for guided tasks, tracing, writing and multi layer templates.
Directed designers producing creation packs and illustration layers.
Built tool behavior and rules with the iOS developer.
Designed the integration of Artsy inside TinyTap, including access, payments and navigation.
App Store screens showing key flows.
Key Decisions
Focus the app on creation and guided tasks to support longer sessions.
Use multi-layer templates to allow many activity types.
Design clear tool behavior for children and parents.
Create palettes, tool modes and opacity options that fit young users.
Build a shared app icon family across TinyTap’s product line.
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App family with a shared visual identity.
Outcomes
65% of in-app traffic entered the Artsy tool.
48% of active users created inside the app.
Artsy became a main source of retention and daily use.
Helped validate paths for future product units and payment models.
© 2025 by Katy Reed