Katy Reed

Open Campus

Open Campus is a Web3 layer created with Animoca Brands, introducing ownership and transparent revenue models for creators and supporters.

YEAR

2020-2023

Role

Product Design Lead

TEAM

Scope

Brand system, website, wallet MVP, NFT flows, UI foundations.

IMPACT

Delivered TinyTap’s first on-chain products

Open Campus site.

Business Need

TinyTap and Animoca needed a clear and accessible Web3 experience for users with no crypto background.
The ecosystem had to communicate ownership, funding, and revenue flows without relying on technical knowledge.

Main UI patterns and visual elements.

Team &
Collaboration

Worked with the CEO, engineers, and 5 designers across product, branding, and animation.
Collaborated daily with Animoca’s Hong Kong design and product teams.

Embedded wallet inside TinyTap.

Responsibilities

Led brand, visual language, and design foundations.
Directed web and wallet MVP design.
Guided NFT card system and ownership flows.
Created UI system components for future features.
Managed day-to-day alignment between TinyTap and Animoca teams.

Publisher NFTs site.

Key decisions

Defined the brand direction and visual system for the initial Open Campus launch, aligning TinyTap and Animoca.
Designed the structure and UX of the first wallet MVP for non-crypto users.
Shaped NFT ownership and presentation flows for creators and supporters.
Built a flexible UI system to support future Web3 expansion.
Led cross-team alignment under tight timelines.

EDU Scholarship Fund site.

Outcomes

Delivered brand, UI foundations, and wallet MVP under tight timelines.
Aligned TinyTap and Animoca around one product direction.
Enabled the first release of Open Campus and its NFT ecosystem.

Rewards dashboard for educators.