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Katy Reed

Hi, I’m Katy ✌🏼 I design evolving products, from early foundations to AI-powered ecosystems.

I'm Katy ✨ I design products that need to work across platforms, audiences, and constant change.

8 years. One product. Growing complexity.

I’m Katy ✌🏼 Scaling products from their first foundations to complex AI systems.

About

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Katy Reed, Product Design Lead
Building multi-platform systems that scale across audiences and products

The product I worked on for 8 years kept evolving in ways I didn't expect. What started as a creator platform for educators became a family subscription service, then evolved into AI-powered learning experiences, and eventually, a decentralized education system. Each transformation meant designing for entirely new audiences and business models, which is exactly what kept things interesting.
 

My work spans the full design spectrum: from early exploration and building products from scratch to scaling existing platforms and redesigning launched experiences. I’ve designed for diverse worlds-educators creating content, families exploring learning activities, and global creator communities. My focus is always on translating complexity into clarity, building systems that work across different audiences and platforms.
 

I lead design through a mix of hands-on craft and strategic thinking. I enjoy guiding teams by establishing clear frameworks when requirements are ambiguous, and I’m always most engaged when design directly shapes what the product becomes.

The product I worked on for 8 years kept evolving in ways I didn't expect. What started as a creator platform for educators became a family subscription service, then evolved into AI-powered learning experiences, and eventually, a decentralized education system.

Each transformation meant designing for entirely new audiences and business models, which is exactly what kept things interesting.
 

My work spans the full design spectrum: from early exploration and building products from scratch to scaling existing platforms and redesigning launched experiences. I’ve designed for diverse worlds-educators creating content, families exploring learning activities, and global creator communities. My focus is always on translating complexity into clarity, building systems that work across different audiences and platforms.
 

I lead design through a mix of hands-on craft and strategic thinking. I enjoy guiding teams by establishing clear frameworks when requirements are ambiguous, and I’m always most engaged when design directly shapes what the product becomes.

Connect

Marketplace Redesign

From subscription to e-commerce

AI Learning Companion

Conversational learning experience

Gamification System

Driving sustained user engagement

Open Education

Learning with digital ownership

Creative App

Exploring new revenue models

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